![Why do Gen Z and millennials love second-hand luxury watches? Rolex, Omega, Richard Mille and more brands are welcoming the pre-owned sector while e-commerce platforms are taking off | South China Morning Why do Gen Z and millennials love second-hand luxury watches? Rolex, Omega, Richard Mille and more brands are welcoming the pre-owned sector while e-commerce platforms are taking off | South China Morning](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2022/03/18/648d01db-2556-49a3-bd1b-a74f3ce91e60_ae5a41c6.jpg?itok=QuWU0e_A&v=1647581065)
Why do Gen Z and millennials love second-hand luxury watches? Rolex, Omega, Richard Mille and more brands are welcoming the pre-owned sector while e-commerce platforms are taking off | South China Morning
![Rolex Pre-Owned Rolex Submariner Black Dial Stainless Steel Aluminum Bezel Rolex Oyster Automatic Men's Watch 16610 - Pre-Owned Watches, Submariner - Jomashop Rolex Pre-Owned Rolex Submariner Black Dial Stainless Steel Aluminum Bezel Rolex Oyster Automatic Men's Watch 16610 - Pre-Owned Watches, Submariner - Jomashop](https://cdn2.jomashop.com/media/catalog/product/cache/fde19e4197824625333be074956e7640/p/r/preowned-rolex-submariner-black-dial-stainless-steel-aluminum-bezel-rolex-oyster-automatic-mens-watch-16610.jpg?width=546&height=546)
Rolex Pre-Owned Rolex Submariner Black Dial Stainless Steel Aluminum Bezel Rolex Oyster Automatic Men's Watch 16610 - Pre-Owned Watches, Submariner - Jomashop
![Rolex Watches (Pre-owned) Explorer II With Black Dial and Steel Bracelet - Model 216570 - Second Hand Watches from Avanti of Ashbourne Ltd UK Rolex Watches (Pre-owned) Explorer II With Black Dial and Steel Bracelet - Model 216570 - Second Hand Watches from Avanti of Ashbourne Ltd UK](https://www.avantijewellers.co.uk/images/rolex-watches-pre-owned-explorer-ii-with-black-dial-and-steel-bracelet-model-216570-p3120-8037_zoom.jpg)
Rolex Watches (Pre-owned) Explorer II With Black Dial and Steel Bracelet - Model 216570 - Second Hand Watches from Avanti of Ashbourne Ltd UK
![Rolex To Establish A Certified Pre-Owned Program Rolling It Out With Authorized Retailers, Starting In Europe Rolex To Establish A Certified Pre-Owned Program Rolling It Out With Authorized Retailers, Starting In Europe](https://imageio.forbes.com/specials-images/imageserve/6388d283d4deb593646703bd/0x0.jpg?format=jpg&width=1200)